Welcome

Hey, I'm Mike!

I am a Brazilian Jiu Jitsu Black Belt and Gym Owner of 8 years. I am passionate about helping other gym owners to learn to market their gym and not rely on third party agencies.

So why might you listen to me:-

I scaled my businness from a Garage to a Gym

Success with Kids and Adults programmes

Running a business to suit the needs of my family

Survived extremely challenging financial climates

More about me

The Ultimate Martial Arts School Growth Strategy: 6 Metrics You Must Track

Want to grow your dojo? Learn the 6 essential metrics for martial arts school growth, from lead generation to student retention, and stop guessing your way to success. ...more

Growth

January 27, 2026•3 min read

FREE RESOURCE

Master Data-Driven Growth: Learn how to eliminate guesswork by tracking daily growth metrics, allowing you to interpret results and make informed decisions to steer your academy in the right direction.

Optimize Your Entire Sales Funnel: Gain a deep understanding of the six essential metrics—Leads, Conversation Rate, Set Rate, Show Rate, Sign-ups, and Churn—to diagnose and fix weak links in your business processes.

Professional Tracking Tools Included: Access a custom, automated growth tracker with a "traffic light" system that visualizes your school's performance and net growth at a glance.